Sunday, September 23, 2007

Flying Ferrari

So about this time, Kevin Haggarthy who reviews high performance cars for a living. Lucky ********** should be on a private jet courtesy of Ferrari with 10 other big press members jetting to sunny climates to test Ferraris.

Yesterday he passed by to grab a DVD of the Ferrari shoot we did. The original file because of its post in After Effects held a lot of visual data so the export size came in around 3gigs.

I manged to wash that through the H2 codec with a more fluid data rate so the size is now down to 200mb, and so on a DVD the data rate of transfer from disc to screen is comparable. There should be no stutters.

The only question now is whether I have a career in the future in high performance car shoots. You can judge for yourself here


Anonymous said...

good luck with Ferrari a fine company to work with I have heard.

But historically the type of client who demands 50 point pantone color match on the reproduction of their logo. It seems that the global uber-brands are loosening the reins a little. It doesnt all have to be pristine private roads in the Black Forest, with male models behind the wheel.

I did a run-n-gun style shoot for Porsche earlier this year which worked out well - when I am sure the same footage would have been thrown out 3 or 4 years ago.

Dr David Dunkley Gyimah said...

Well I'll show that to Kevin, he'll like the idea he's been descrbed as a male model.

He's quite something. He writes for a number of mags etc and is one of the UK's top car reviewers.

Chance would indeed be a good thing to shoot one of docs. You'll remember the BMW series online starring Madonna and Clive Owen with some hefty directors and budgets behind them.

Porsche eh? So pray tell more.

I think generally the whole social network thing and the long tail means any brand worth something would be happy for some good publicity.

I'll let you know how Ferrari shapes up

Anonymous said...

nothing so glamorous for me I'm afraid.

I was hired to shoot Porsche winter driving schools and produce clips to show on the last night. Someone sent the dvd to the PR department in Germany and a week or so later I got a call saying they wanted to buy the camera tapes. I couldn't imagine what they were going to do with the footage - the whole thing was shot on an XL1 in SD - then this showed up on youtube:

this is the first of the videos:

Dr David Dunkley Gyimah said...

Nice stuff. Hope you paid your mortgage off afterwards :)