Thursday, October 25, 2007
Integrated multimedia videjournalism IMVJ
One of my first pieces for Channel One circa 1994 was a report about an ambulance and hospital service; how they'd managed to streamline their response time.
I remember at the time completing the last leg of the mini feature and being offered the chief executive as an interviewee.
Chief Executives rarely put themselves up for the camera so it was an opportunity to conduct a longish interview with him with my camera on sticks.
I didn't know at the time ( serendipity ) but when I got back I cut two pieces - the report and then the Q and A.
Channel One TV
Channel One TV was a cable company modelled on New York One and just so happens to be the first all-VJ station in the UK - a pretty big deal for students wanting to know about the background of videojournalism in the UK.
Incidentally Wikis entry on videojournalism ignores this and the author must have some alliance issue because when I entered this it was deleted the following day.
Bad wiki. Bad Journalism. tututut!
Also Wiki it's instructive to note that the pioneers of videojournalism in the UK were the newspapers, Associated Newspapers, who publish the Daily Mail and Evening Standard.
That's also a big deal in the UK market, where most people I talk to imagine it was television, the BBC that started the revolution.
In fact I still have some cuttings about the whole of the industry snarling back then.
As Adrian Monck would say, you get no points in this game for coming first
But, bad Wiki!
On the day at Channel One we ran the report, then the Q&A which earned me a hero-gram, Nick Pollard's memo of the day saying that's exactly the approach we should be adopting.
Many years later and Channel One- a distant memory - though if you watch British news its stars are all over the screen, the twin approach has greater currency in video hyperlinking.
In this VJ film Trust in the Media - which I made while a panelist in San Antonio a couple of years back, I have embedded interviews with Dan Gilmore and others that you can call up while the feature is in full flow.
This approach I have come to think off as integrated videojournalism, which could/would sit well within a multimedia package which in itself allows for multiple narratives.
The value of multimedia packages is in delvering news in a manner which is richer by the sum of all parts (video/pics/text/motion graphics), or explains/informs of an event/affair which gives us the independence to drill.
So video journaism and its twin, Flash, are more than well suited for this.
A hanging question though?
How many journalism institutions teach Flash or what it potentially can do.
It's no longer a graphical interface tool, is it?
I'm speaking to some friends on the trade mags and hopefully should be able to produce a video feature illustrating this