Monday, October 01, 2007

advertising using video journalism's craft

local advert

Independent Television experts suggest there's something like a billion pounds untapped in uk regional advertising.

That's businesses who can't afford a national TV ad, but might look to a newspaper.

The sequence below is from a local business, my tax advisor, demonstrating various points; video journalism's aesthetic, the Victor Kayem approach to ad-info updated, and how one shoot can become 5 different spots.

more soon

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