Monday, May 19, 2008

Videojournalism - is it working?


Everyone's making video now.

The low hanging fruit of video journalism has been well and truly plucked.

And the chatter now is about how increasingly there's little to distinguish between various outifts' output.

Video done well is a powerful medium, otherwise the converse is the rewards don't square with the efforts.

So just as newspapers can define themselves by their distinctive voice, can video be targeted to deliver the same; go beyond the visual and info style associated with traditional television news.

Back in 1994, there was a huge fanfare when video journalism first burst on the scene in the UK.

And within a matter of weeks burgeoning VJs like me knew the whole point was to deliver something different than what television was offering.

The Paradigm
Eleven years later the Hull Daily Mail were the first regional newspaper in the UK to take the video journalism plunge and they pretty much thought the same. They picked up awards for their innovation.

Since then many other outfits now have stripes that define them as video journalists. Problem is, according to some of the feedback, they're not getting the bang for their bucks

So is it time to take stock?

What's the difference between journalism produced with video and videojournalism?

if there is a difference, then can television really teach newspapers a thing or two about video journalism or is it a distinct craft?

And finally with a Video journalism training school cropping up on every street corner just how do you come to a considered judgement about what's on offer.

These are some of the things I'll be posting about and indeed addressing in my forum talk in Sweden.

I look forward to meeting and talking you.

Cheers David website
blog on the Outernet


Anonymous said...

Gary Vaynerchuck has a multi-million dollar video franchise: 2 guys and a camera, is grossing 50K a month for one guy and a camera. Thousands more.

In the US video journalism is alive and well - but newspapers don't look too healthy.

Dr David Dunkley Gyimah said...

I think that's the over all feeling at WAN where I have a session talking about: How to get videojournalism, or something there abouts.

Lots of anecdotes from Training Days and probably later on talking to anyone about actual programme making.

I keep saying this and better do it, but I should posts some of the stuff we did at channel one.

One person programming.. when I look back on the tapes made by us VJs in the 90s, they included a raft of programmes: fashion, cars, travel and the rest.

Good buddy of mine, the amazing Claudio Von Planta, behind Long way Round etc and me are mulling the odd idea.