On the front of viewmagazine.tv, a cut of the Apple talk which included why we need a new style of reportage. Click 4th link that says "apple".
Call it the linguistic equivalent of Politic's 3rd way - though that in itself is a bind to explain.
I'll post more self explanatory stuff when I'm free of induction week, this week at Uni.
The typogs below were created in Final Cut in a matter of minutes, though the best place for that is After Effects or Livetype.
