If the telegraph, ITN and BBC can do it, then what's stopping academia.
So students sharpening their note pads. Mmm doesn't quite work that. Students sharpening their pencils may either gawp or be nonchalant about the new multimedia lecture room where we shall regale all with tales of journalism.
Seating 40, five monitors, a whiteboard and cameras, whilst the space is not quite concentric circles, there's a focus on digitally mining and knitting all things we've become techie too.
"feed guest lectures onto the giant monitors as we speak web analytics.
But enough, the proof as they say will be in a couple of days time, when I'm likely to kick off asking what is the industry looking for in new journalists.
Answers - scribble below