Saturday, July 05, 2008
Future of NET-TV broadcasting- simple, elegant. Appointment TV is NOT dead
It's a future of the net and tv broadcasting that is so obvious, and bucks the idea that appointment TV is dead.
And linked to trend extrapolated developments e.g. faster broadband speeds, wified cities, is, what's the expression, "a no brainer!"
Live TV on the Net in HD quality. AND, and you don't have to be a broadcast outfit to participate.
Imagine the BBC's I-player, but an interface so elegantly designed that allows you to watch live programmes going out on the BBC, Bloomberg, or your own station at any time.
Simple Set Up
Here's how simple it is.
Via a connection from your server to the outfit Livestation; your ISP will do it in a matter of minutes, you're then broadcasting in real time. And, and there are no set up costs for going on the platform.
There is a revenue sharing scheme which you'll work out with Livestation.
If you're not a broadcaster, you can make up your own bouquet of programmes, and produce a loop of programmes - a bit like Sky or BBC World Service.
So far those who have signed onto Livestation include: the BBC, Russia Today, Bloomberg, France 24 and Al Jazeera
So imagine that, Steve Garfield TV Live, Geek TV from Las Vegas, Rocketboom Live - all popular Vlog/ video outlets or even Viewmagazine.tv (menu showing on right) live on your laptop whilst having an expresso.
From what I know a number of brand publishers are keen, and it also has a strong future I believe in hyperlocal TV.
If you're a publisher biting your nails about the onslaught from the BBC's hyperlocal Online launch, then this is an option.
The key here will be original content, and being in amongst branded outfits.
How it works
I was over at their office and so taken that I made this "how to" for Livestation.
"how tos" can usually be pretty staid, a sort of 70s Open University approach, so I have introduced trade mark video journalism "tagging".
The video pretty much explains everything.
I washed it through after effects and "crushed" the blacks to up the video tint.
You can see the final cut on " Livestation.
The Future of TV
There's an endless stream of debates concerning what the future will look like, but frankly this isn't rocket science as illustrated in this Outernet Promo made in 2004.