I am mercedez - creative visuals

Lots of ideas here for VJs, visual journalists, to feast over. Good Ads, that are 40 second vignette flms exhibting DOP (Shallow Depth of Fields) and jump cuts, that''s how the flash effects are achieved.

I have had a sneak preview of some of this year's entrants for Filmminute , - the International 1 minute film festival which prompted this post.

If some of the films I saw make it to the finals, available next week onwards for votes, you'll see what I mean.

With Vjism, Video Journalism, one of the tests is to get a sense of the film with the sound down.

While there exists multiple interpretations in the Mercedes, the visuals are resoundingly strong, the music hauntingly alluring.

The ad itself is a break from usual car ads and more reminiscent of Glazer's award winning Guinness Ads.

And if you haven't seen that master piece here goes.