Saturday, June 09, 2007

What is it? What is it?

Reviewing some blog debates, I stumbled upon a post from Mindy Mcadams. Yep, she's got my vote
"I can’t help but think that video is the content of the previous “new medium” — television. As McLuhan said in 1964, the early content of any new medium is always an old medium (radio programs were the early content of TV). So if video does come to dominate online, I would be surprised if that turned out to be the permanent state of affairs. I don’t want to receive all my information about world affairs and local issues by watching video. I doubt that everyone else does."


peter said...

Early paintings were very similar to prehistoric etchings. The Illuminated manuscripts of the middle ages look more like paintings than modern books. Early radio mimicked the very formal bombastic style of public speeches. Early TV simply mirrored radio and theater performances.


Video content is being - and will continue - to be adapted to better utilize the characteristics and opportunities of the new medium.

The medium itself is not a catalyst - it changes along with the content.

David said...

And that can't be put any better than that.