|Designed Journalism- Image Valeria Testagrossa|
It's the holy grail of the future of journalism.
The pub talk is it's less about another app, but a generation with different needs and social wants from their previous lot. What's more they're working to an evermore info-literate populace.
At a recent Westminster University PR event: "Have PR and spin undermined trust in politics?" former No. 10 communications man Lance Price made that point.
Today, the audience knows what's duff, spin and good media, he more or less said.
The pen might be mightier than a sharp nudge to the kidneys, but today if you're looking to a career in the factual-story telling business you'd do well to consider options that scale the blog.
Pathways which strictly defined whether you were print or broadcast have overlapped. Words morph into images - graphically. Does Sassurean's signifier and signified mean anything today?
It's no longer a contentious point; the future is screen based, but the disappearance of classical media such as Time Magazine points out might be exaggerated.
Yet on the one hand it's still a listing trade; BBC et al cutting back on jobs. Then on the other side as shown with a new phenomenological group of journalists e.g. Alex Wood and Adam Westbrook playing online makes for a longer, even richer play.
To that evolving troupe, new cohorts, new journalists armed with their CSS, xhtmls, SEO continue to emerge.
It seems an eternity now since Anthony Moor, board of directors of the influential Online News Association, spoke for a generation on the OJR: "Go to the Web, young journalist.
Now its go beyond the web, enveloping jobs online once reserved for the techie heads.
Here then is the the work of Masters students 2011. Share your thoughts.