How do you treat your newspaper copy online?

In putting this hypervideo story together, I came across some some choice cuts from a fly-on-wall approach when the Telegraph invited a group of us on a tour of their newsroom.

It's senior exec was very gracious in answering a range of questions.

This one concerns how journalists treat their copy before it goes online.

Now, I didn't ask my colleague what he meant behind the question, but my guess is it has to do with SEO, Key word density and the likes.

You're writing for two audiences, and if you're clued up on writing Jakob Nielsen style, with Search Engine Optomisation for a good measure, you'll score big time.

Some CMS programmes we've discovered are better at wooing bots ( spiders crawling your text) than others.