"We've got to get back to basics. We've got to get back to basics. We've got to get back to basics".
A refrain I'm hearing more and more. A backlash to the new deal in a cyncial attempt to play out the last vestiges of our worth as old time journalists or that simply there's a fundamental flaw in the production of today's journos.
Like most things perhaps a bit of both. If journos can't write what good is a blog. If they don't know structure sod any multimedia wizzardry they're likely to produce. If you're an educationist I can hear you already: "here here!"
If you're outside of that, phlurh! What's the fuss about?
The exclusively mutual worlds of traditional vs new seem poles apart, yet in the ever revolving door of innovation one thing seems clear: an understanding of the foundations; the building blocks of journalism, that which provides us with a moral and ethical compass as well as a hearty understanding of how to tell a story.
Foundation came up as a talking point at the Broadcast Journalism Training Council meeting at the BBC. The BBC is soon to launch a scheme, still in draft phase so Chatham House rules, that will give a leg up to new journos entering the profession.
Meanwhile my podcast interview with City University's head of journalism, Adrian Monck reveals his thinking about how the basics influence everything else. Sort of guess what? All this new media stuff wil not do away with the fundamentals.
Its is the new black and I doubt we've heard the last if its universal utterance so early in the year. Only thing is will ex-Tory Prime Minsiter John Major be swept back into power. Seems his slogan is finally catching on