Big Brother in the news again, but this time one of its execs, Endemol’s (UK) MD of Digital Media, Peter Cowley lamenting how woefully the UK lags behind the US when it comes to made-for-broadband and mobile content.
Now as a programme maker myself who's sat in on a fair few commissioning soirees, there are obvious, small minded as they are, reasons for this.
So before I act out of character I'll say to this to the 2007 generation of programme makers "go yonder and use broadband"
Make those programmes, club together, become a tour de force. Find that job, but please do not foresake a frontier wide open to stake your claim because your employee of potential one thinks little of it.
Something I remember saying at the Front Line Club, you are the brand now, and woe betide anyone telling you you can't cut it. Because if you think differently and strongly about it there is a market ready to debunk that assumption.
So why we are lacking? Would you entertain the idea of a super Teso being built in your backyard if you were the only major super market in town? Those who get this would rather keep quite. Actually it's not even that. Many prog makers still see the Net/Broadband as a piddly little indulgence for geeks.
Hey did you see that girl swallow her eyeball and then place it back in on Youtube
er sorry where did you see that on the tube... that's disgusting @$^!!
Many execs will give short shrift, but you only have to look at figures like Kevin Sites, JD Lassica and Cairo Live which ranks in the top 20,000 in the world.. that's enormous traffic and power for an individual.
And the future we're entering is about personlisation. I don't say TV will die, but the more great content you see online (you're probably already spending a fair few minutes travelling the blog rounds), then the less time you have to make an appointment with TV.
Sheduled programming will come in for a pasting, so go to broadband and wreak professionalism. Viva la BB