Pure Genius - the art of disruptive, but brilliant renditions.
For a couple of years I worked as a creative director (re-active.net) for an ex-Saatchi and Saatchi head of the big gun days, Jon Staton, now at Jon Staton Productions.
He recounted how "the World's favourite airline - British Airways" tag and track came about.
They used three different tracks before opting for the choral one.
Yesterday a post I responded to on Advertising age about viral videos attracted this brilliant submission from Sunil Shibad from Mumbai, India.
Pure Genius, it utterly disrupts our fixed semiotic and transforms it to this. Wonder what would have happened if British Airways opted for the 'ethnic' theme. It was the 80s after all when ethnic music wasn't exactly in vogue. Enjoi. Thanks Sunil
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Wednesday, August 19, 2009
Monday, October 01, 2007
advertising using video journalism's craft
local advert
Independent Television experts suggest there's something like a billion pounds untapped in uk regional advertising.
That's businesses who can't afford a national TV ad, but might look to a newspaper.
The sequence below is from a local business, my tax advisor, demonstrating various points; video journalism's aesthetic, the Victor Kayem approach to ad-info updated, and how one shoot can become 5 different spots.
more soon
Independent Television experts suggest there's something like a billion pounds untapped in uk regional advertising.
That's businesses who can't afford a national TV ad, but might look to a newspaper.
The sequence below is from a local business, my tax advisor, demonstrating various points; video journalism's aesthetic, the Victor Kayem approach to ad-info updated, and how one shoot can become 5 different spots.
more soon
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