Showing posts with label XTP. Show all posts
Showing posts with label XTP. Show all posts

Wednesday, November 19, 2008

The Death of the Story - Redux. Responding to Prof Ken Kobre

Prof Ken Kobre posted this on his site, which got me replying below.

Here's two paras of his post.

The Death of the Story?

"We've often said that videojournalists have much to learn from Hollywood when it comes to storytelling and creating dramatic narrative arcs.

But now it seems that even Hollywood is beginning to lose its way, according to this New York Times report about a new MIT Media Lab project called The Center for Future Storytelling".
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Hello Professor Kobre,

Very topical post and link.

I wholeheartedly agree that video journalism has a huge amount to learn from cinema-making and not necessarily in structure per se, but in production drawing audiences to their films.

We’re seeing some of the best VJs grasp that, but video journalism is still new territory for many and therefore a sizeable number of practitioners appear more susceptible to exclusively use TV’s lingua franca.

I just happened to have posted about this yesterday on Journalism.co.uk - Video Journalism is not a one-size-fits-all medium.

Hollywood’s dominance in story telling has consistently been under threat from one wing or another. Take for instance film movements such as French New Wave and dogme.

It was only the grand plan, the emergence of the pop corn Blockbuster, mega movie merchandising and TV/DVD rights sales that saved Hollywood from disappearing.

And then there was digital which has yielded youtubing, torrenting and outfits such as Onedotzero, Filminute, and a new wave of independent digital film makers [remember 405] making their mark.

DigiMania
Microcinemas, outdoor screens, urinal video faces, XTPs and a whole glut of platforms have been the interesting developments in disrupting Hollywood’s film going process.

Here, a new brand of marketers have emerged believing anywhere people gather or pause for a minute [holograms on cereal boxes one day –Minority Report] is an opportunity to show your wares.

In 2001 we (colleagues and I) contributed towards the thinking and short films/ adverts that would go on London Undergrounds Cross Track Projection ( XTP). That’s short ads on the subways, which have only recently come on stream.

Then we played around with non narrative forms such as this The Family, which I have been redeveloping into a form that is video hyperlinking, which subverts the narrative - reported by The Economist.

At the UK’s film representative body, The Film Council, whilst hosting their event in digital opportunities one company talked about its video jump system called Avalon.

Narrative mania
My opinion, I think the narrative will always matter.

That’s what we do, tell stories, whether here in the UK or indeed Ghana and South Africa TV whereo I has the pleasure of working alongside on a unique video journalism co-production.

It’s how fast we can arc the story, play around with its form and get into the exposition in our contracted time span that’s exciting [see film minute] and it’s here where spatial films spoken at length by Lev Manovich leads to the sort of work we’re doing here at the Smart Lab.

That MIT is doing this should come as no surprise given their pioneering work, Negroponte et al did in paperback movies and spatial data systems brilliantly captured in Stewart Brand’s The Media Lab Inventing the Future at MIT

Thanks for triggering this.

David
site: www.viewmagazine.tv & MrDot.co.uk

Thursday, October 02, 2008

Films projected on the underground/subway -XTP video journalism

It's been springing up all over London's tube/subway network; projectors showing images as commuters await the next tube.

I looked up at it and managed a smile before swiftly firing off this pic.

Back in 2001 my colleagues and I were approached by Viacom UK .

They had a wonderful project and had seen our work and would we be interested as part of the pitch for an innovatory approach to advertising on the underground.

Re-active.net, based in the heart of Soho was managed by former Saatchi and Saatchi Head of TV Jon Staton, with Rosalind Miller, a brilliant designer, now lecturing at St Martins and me mixing my prod/dir/cam skills; video journalism into something more aesthetic.

Our office was shared with the ad copyright duo who were responsible for such advertising gems as: The car in front is a Toyota, and Audi 'Vorsprung Durch Technik' .

It really was something to see how everyone brain storm around the room leading up to the shoots.

Working with Viacom we
devised 5 degrees of motion, which would:
  • be used as a pricing tool for clients wanting to advertise on the network
  • experiment with motion, which had to be risk assessed - some images psychologically may have a moving affect on commuters and were to be avoided at all costs.


You can see the fifth version here, ( 5th degree of movement) which I produced/directed and shot, with Jon Staton, former head of TV at Saatchi and Saatchi executive producing.




Whilst the stills and animated version can be found here. by clicking XTP.

Rosalind Miller, creative director at re-active, oversaw the Flash and After Effects work.

We had a week or so to out together five adverts, which were eventually part of the big pitch.

I'll come back to this when I locate the brochures and DVD.

Funny how relevant all the playing around in early days of DVCam/ video Journalism has become.

Tuesday, July 01, 2008

Commercials on the underground - videojournalism

Today the London Underground started its long awaited "commercials on the underground" - a process referred to as XTP - Cross Track Projection

I say long awaited because I worked on Viacom UK/ London Underground's launch in 2001 working as a creative director at Interactive Ad Agency, Re-active.net in London Soho, managed by ex-head of TV at Saatchis Jon Staton.

I'll talk more about the process of creating some of the first ads underpinned by video journalism in later posts.

Meantime you can peruse some of our interactive work on a website made in 2000 largely by my colleague Rosalind Miller which I'm still pretty much fond of.

Click on XTP.

Friday, August 17, 2007

kerching kerching kerching video on the net

One of the world’s most powerful ad men, Sir Martin Sorrell, CEO of WPP said on The Today programme ad spend on the web for digital services ect is expected to rise to 23%. That's a lot of kerchings.

Some very clever agencies are devising ways of tracking their spend. Doughnuting ads between video features, similar to TV is an increasing prevalent method. Then all manner of web tracking resources can be cross referenced to find peaks on the page.

A colleague from the Online News Association Kathryn Corrick (facebook) gave a wonderful demonstration on matrix analysing.

We're going to trial something at Viewmagazine.tv soon. ( see next post).

As you've probably realised there are no ads on viewmagazine. I have been pretty reluctant begging questions from friends etc. Er, how do you do it? "Vodoo subsiding" :)

c.f vodoo economics