Some of the best museums in the world, renowned for their cultural and enterprising educational value could also be some of the best online TV stations around.
A couple of months back I had lunch with senior figures from some of London's top museums, which in turn came about from Jude Kelly, e new artistic director of the South Bank, drawing people to some of my previous installation-news work at one of her functions I attended.
They'd just had an Iraq exhibition of antiquities and were bouyed by the reception.
TV had covered it in the news with features, but when I asked whether they had their own films - they were a little surprised.
The Terracotta Army works in London present an interesting feature as well, also documented on the News and in this case a longish feature -a programme in itself.
But for every nugget that finds TV thousands of exhibits don't.
And here's where Museums are losing out in the content game.
There exists an overwheling feeling amongst the arts that TV is abandoning it.
TV Figures do show a decline as an observation rather than from emprical data which I don't have to hand.
But could the execs at the museum up their game?
Corporate VJs to the rescue
Here's how.
Raid the journalism colleges in your vicinity and attach a videojournalist, with also web skills ( SEO copy writing) to your unit.
They film those in between important events, even the high powered meeting discussing whether Banksy should be given pride of place in the main hall.
Weeks before the show, release the film and watch your attendance rise.
Firstly, less you fely you need a TV film crew; you don't and the cost of a VJ is well, affordable.
Secondly, you may well end up owning the rights.
And if there is one way of wooing TV back to an issue, it's when you have archive et al to give it context.
So if you're from the Smithsonian, Guggenheim - where I filmed some time back as part of CIRCOM ( Regional TV body) and am yet to post.
Or you're from the VA, you might want to consider this.
Last night I had an email from one of the UK's forward thinking companies wanting to give me a press release.
I emailed her back to say a videojo, video new release - call it what you will would be better served for the Youtube - visual age.
We'll see.
