Creating media using AI will be a boon for creatives, particularly for marginalised, disadvantaged or people unable to meet modern production resources and costs.
Currently and rightly so there’s increasing controversy over the use of AI in the creative industries. For instance the use of faux images and music, copyright and where truth lies. These are being tested.
And yet that does not remove the thinking that AI will be hugely beneficial for some groups, who engage in its practices. It will not as some experts put it entirely replace human endeavour, but enhance creative thinking.
Hence if there is a meme to go forward with it “People with AI skills will replace people without it”.
For creativity, a near enough analogy would be youngsters in their bedrooms in the 80s and 90s generating music from synthesisers, instead of hiring a full ensemble of musicians.
In 1985 Brit Paul Hardcastle released his international smash hit 19 about the age of soldiers fighting in Vietnam.
Today Hardcastle would merely create his track via prompts in Gen AI tools.
19, and the many synths sounds that followed did not obliterate the music industry and that analogy can be assigned to film making. The original process will not disappear. We’ll go to Fatboy slim concerts and Glastonbury. We’ll watch AI generated films, and traditionally made ones.
Yesterday I watched Oppenheimer (2023). Great film. And this line I’ve modified summarises where we’re heading - “the genius of using AI will not replace the wisdom of filmmaking”.
There will be standards to sort out, and just as in previous tech jumps that will sort itself out.
This here is a sample of work, in the guise of personal essay documentary I’m working on. I thank readers and watchers for their feedback. Half of the images are AI generated.
