It was by the measure of experts on influential Sunday political show, The Andrew Marr show over the top.
We will be reading, and you may have read several accounts of the BBC's self immolation, brought on entirely by itself according to one of the UK's most respected media analysts, Steve Hewlett, a former BBC senior programme maker.
You've most likely read about the cause of this. In short, one film about an extremely popular entertainer, Jimmy Salville, whom it turns out was a paedophile, was withheld from being broadcast on the BBC's flagship news analysis programme, Newsnight.
Saville died last year aged 84 years.
Then a new film made by the Newsnight team which alleged there to be a child abuser, someone powerful in public life, turned out to be emphatically untrue.
The programme had committed an egregious error. If you're a Masters student studying libel, this is the case study No.1.
Newsnight is the programme I cut my BBC TV teeth on back in the 1990s. Back then I recall an incident when mixed up pictures led to a mistaken news item that cleaners at Heathrow were asylum seekers. It was a simple case of editing the wrong pictures to the words. Newsnight duly apologised.
Then on the rare ocassion, Robert Maxwell was libelled. The presenter that day breathed a sigh of relief; thank goodness you can't libel the dead.
No this post is not about Newsnight's errors. I have fond memories of my time there. But a couple of issues arise from this BBC affair.
- That the Chairman Chris Patten says the BBC has more senior managers than the Chinese Communist party and that the BBC structure needs to change.
- That Jeremy Paxman levels the lack of resources and cut backs in BBC journalism, instituted by the former BBC Director General Mark Thompson who is due to start work at the New York Times as Times tomorrow.
- That with just over 50 days in the job, the outgoing DG, George Entwistle, was being tasked with the impossible. How could he monitor, check the work of journalists, when programme editors hold that responsibility?
What happens to the a stream of people about to lose their jobs is another matter entirely.