Wednesday, July 29, 2009

All Change - the future rules of journalism

Thus far, the best of broadcast news aims to impartial and objective. We've come to expect it that way and if you're not pushing for reaction in your piece, it becomes: he said, she said.

If you're a broadcaster with deep pockets and no accounts sheets to demonstrate commercial success, you can afford to do this. The BBC being a good example.

Other outfits though may depend more on their constituent for reaction; thus those (broad/narrow) casts may veer towards being subjective but impartial.

The latter may become increasingly so, so we'll need some kind of impartiality/subjective detector. That's doable, but how far do you push?

Advocacy journalism was once shunned as the lesser verite of the two. On the surface that may be so, but there's room for open transparent broadcast journalism to work and the very nature of the artist, yes negates obvious objectivity in the first place.