John Angeli, the UK Press Association's Editor of Video made the point - PA is looking for fresh ways of harnessing the video beyond the 2 min news package, which would entail geo-specific clips delineated along a timeline of events.
He cited the shooting of Rhys jones, the 11 year old liverpool boy shot in the back of the neck by an assailant, as an example.
Inspite of the comprehensive reporting John added, he couldn't quite get a grasp of the location of a nearby pub from where the fatal shot is said by police to have been fired.
The pub ismentioned as a crucial location by investigators.
Multimedia reporting could perhaps provide added information, John suggested.
It prompted Visiting Lecture Tanja Willmot who teaches online journalism to ask whether, wrapped up inthe definitition of multimedia: graphics, video and the rest, journalists should be made to learn such new crafts.
And that for me is the rub.
I hope to expand on this on viewmagazine.tv, but first at the heart of what PA is doing, what Tanja was questioning is the very traditional definition of Journallism.
Journalism ~ writing for a journal.
Firstly a great thanks to the Press Association for welcoming 20 or so international master in journalism students from the University of Westminster, and a special thanks to John Angeli and Catherine from Multimedia.
Once upon a time visits of this kind were weighted in terms of benefits towards students, and while that might be the case here, it also, I hope, gives media companies like The Press Association the chance to see how the present crop of new multimedia news practitioners are thinking.