Friday, April 20, 2007


I got talking to a UK national newspaper. We've been talking for a couple of months and met in Kensngton for a coffee etc. I was a fruitfull meeting and I'm hoping to see if I can spot emerging talent in their selection process.

One of the execs said something that on reflection I noticed I get asked time and tme again. How do you do this?
Sometimes it's translated as why I do it? This isn't self aggrandisement. Oh no..

I was always a big fan of the Sunday Times Business section profiling people who had a built a business because you could always come away inspired. There was always a nugget. And so what I'm about to say, I see in the same vein.

How do I do this?
Because often I see the end story quite quickly from the strands of pieces in front of me. Otherwise I tend to think what would make the story stronger and go hunting for it. A friend, an award wining composer once told me, when she is composing, she sees images. I laughed: when I shoot I see music.

Part of this is practice. It's the second nature of anticipating the flight of the ball, from the torque of the racket and body shape of your oponent. It's the old mantra. What's often at the end of a ball bouncing into the road.. a seven year old streaming behind.

Instinct plays a huge part, which in itself is often habits now maquerading as impulsive thoughts. If I'm interviewing and I get short answers and a restlessness from the interviewee, I know to cut straight to the question I need to know, even if it's quite blunt.

We tested this in Norway, for a four minute interview, it took a further ten minutes for its to be edited and ready, and with that I'd also managed to shoot further drop-in shots.

This thing we do.. TV, Video, the Media.. It's not rocket science, but in defence of some throwing the baby out with the bath water, you still need old hands, wise heads around to make decisions swiftly and firmly.

So.. why do I do this.. because I can. This is my allotment, my garden shed, where I experiment growing new produce.. There is no substitute than to get your hands dirty after some training. And then break the rule book. Nothing is sacred.

Why do I do this... because no one, no one, as we may all rather attest is entitled to anything and the only way we get there is by wanting it. Want it

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