So if you're an avid BBC Radio 4 Today fan, did you share in the moment of "quick pretend no one's listening" when they attempted to have morse code emerge from the bowels of their studio, only to realise that after a good minute plus, going on for eternity, the beep, beep, dooh, beeeeps was bordering on the Monty Python.
It was a great piece of original radio idea, but i guess the producer forgot to ask how long it takes to transmit a sentence. Answer, for ever.
So as Mr morse code is merrily clicking away, one can only imagine the studio manager and item producer, plus editor screaming " enough" tempting the presenter to try and find a natural break to intervene, which she did on a couple of occasions to no avail.
I bet they had an almighty laugh after the show.
Next week a man attempts to hold his breath for the world record, except the producers didn't realise that's eight minutes, 58 seconds.